So guys, You’re ready to launch your new fantastic ubiquitous cross-media cutting-edge Web 3.0 software solution which, without any doubt, will bring you instant succes, fame and fortune.
All there’s left to do, is to launch a major marketing campaign in the Big Apple. If you can make it here, you can make it everywhere.. remember??
Here are the numbers:
The “Noobie” Campaign (no guarantee of instant succes, fame and fortune)
- Starbucks coffee sleeves: estimated 12 to 14 cents each.
- Street hawking with megaphones: $36 per hour.
- Ads on urinals and on the back of stall doors: $100 to $125.
The Medium Campaign (no guarantee of succes, but you will have a lot of fun)
- Airplanes: $8,500 per flight for skywriting; $1,000 per flight for flying a banner.
- Spotlight or projection on a building: $4,500 and up per night.
- Mobile billboard trucks: $5,000 per 50-hour week.
The “Big Spender” Campaign (guarantee of some buzz) 
- Digital subway-entrance ads: $274,000 for six ten-second spots every minute on each of New York’s 80 digital displays.
- New York Marathon naming rights: About $2-3 million per year.
- Naming rights to the new Jets-Giants stadium: at least a $12 million onetime cost.
What are you waiting for? Go for it! (and remember to invite me to the big opening at the New Stadium).
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