Great Coffee – Bad Design

Just got home from an exquisite holiday in Italy. The food, the wine, the beaches of Liguria, the coffee… yummy.

And speaking of coffee: On our way home we visited our good friends in Switzerland. After the delicious lamb chops (brilliant!) Marianne and Søren served a very nice cup of espresso and to my surprise it was made on a Nestlé invention: The Nespresso machine. Small coffee capsules (sold on the net) go into a machine manufactured on license by Siemens, Jura, Köenig or some other espresso machine manufacturer and out comes pretty good espresso indeed. The capsules are of course of proprietary design and the concept is a bit too… conceptish – but the coffee is good and that’s what counts. So I’m considering buying such a Nespresso thingy.

As soon as I got home I started my Firefox browser and went to www.nespresso.com to check out the availability for Denmark. This is what met me:

Yes – an almost empty page. It was supposed to be a large Flash animation, but for some odd reason the Flash object didn’t work. It may be my browser, it may be the page, I don’t know – and I don’t care. Why on earth does Nestlé risk loosing the customer on the frontpage just to make the page flashy? My guess: Some jerkoff executive at Nestlé said: Make it flashy, make it noisy – and the designers went ahead, blew their brains out and did this site. It’s not great- have a look for yourself. I think I’ll do a more thorough review of it later on, but right now I need sleep – I’m still seeing fast approaching Audis for my eyes after 12 hours on the Autobahn.

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