Are you about to design a luxury website and have already started up your Flash-editor? Wait a minute and go to www.gucci.com. Flash, right? Nope.
Now, this is a very important step in the right direction: Gucci has relaunched gucci.com without Flash. No Flash whatsoever. JavaScript has replaced that all evil and destructive plugin.
The Gucci designers could have chosen to go with Adobes terrible Flex 2 (see my oppinion on Flex 2 here) or a full blown Flash solution, but they chose to go with reality instead. They opted for usability, search engine optimization and not…. well whatever you opt for when you opt for Flash.
Congratulations, Gucci, for making the sane choice, for gaining a lot of free SEO, for re-enabling my back-button and for using the web for what it was meant for – without sacrificing the fades, scrolls, and zooms that we’ve learned to expect from those prêt a porter-websites
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