Yet another client wants a splash screen on his new, expensive and very beautiful web shop.
Why, you ask, put up a splash screen in front of a web shop? Why try to block your clients from your shop? Why spoil your conversion rate just to show a picture?
“Branding”, they say. “We want to show our brand before the customer is allowed into the shop”. End of discussion. Gaaah.
But please understand: A beautifully designed shop is GOOD branding. Easy access to buy your goods is GREAT branding. A flawless and nice shopping experience is EXCELLENT branding.
A 760×400 pixels jpg blocking the entrance to your shop is NOT great branding. It’s just plain stupid.
NO MORE SPLASH SCREENS! Have a nice weekend.
Klaus, I share your concerns, but for this particular client, so far the use of a splash-screen does not have as bad an impact as expected (1% does not continue).
The lesson we can learn is, that the image and the action you invite to take on the splash screen is EXTREMELY important. It will be interesting to follow the changes of screens and see how the copy might influence ther traffic numbers.
Do the users LIKE the splash screen then? I don’t know.