Silberbauer Says:

Just another post on the use of digital billboards in NYC.
On his website, Jason Eppink is showing how to create street-art out of the commercial content on the digital displays in the NYC subway entrances.
There is a lot of money involved in marketing on the digital displays in the New York Metro:
(estimated $274,000 for a ten-second spots every minute on each of the city’s 80 digital displays for a month). That’s a lot of money! But you’re not getting you’re moneys worth if you are broadcasting the same standard made-for-tv commercials as always.
The content should be made especially to the digital displays and be somehow adjusted and relevant to the specific physical surroundings.
Or why not hire Jason Eppink… it looks great!

Check out the interactive installation at Union Square in New York. It’s really amazing and hasm a lot of ‘wow-effect’. But I would love to play with the equipment for a couple of days and try to combine the astonishing visuals with for instance live video/data or live data from a RFID chip

Logging into WordPress I discovered two almost finished drafts that I never got around to publish. One was about the launch of Axure v. 4.6 (old news now), and the other was about the European Galileo project that sadly may never fly, mostly because of some left wing politicians who can’t see the need for a civilian, European satellite navigation system (and for some reason thinks it’s better to trust that the US Military kindly keeps the GPS running for the benefit of all mankind).

Anyway, that debate is also over, so that draft went in the bin too.

I guess that what happens to a private blog when work takes up too much of your time. A few months ago I was offered a position as Head of User Experience as a part of our new matrix-organisation. Of course I couldn’t say no, although I had very little idea of exactly what a Head of User Experience does. No regrets, though.

The last month I have been working on a new (and hopefully improved) process for our interaction design and visual design phases. It will be quite simple as we do a lot of different projects and it has to fit them all in some way, but of course such a process cannot exist on its own. It needs to be tied into sales, project management and development – and anchoring just takes time and a lot of talking to different people.

My team (and all of my colleagues at Creuna) has been extremely busy too. Creuna Denmark has grown tremendously and while taking in a lot of new people we have also won lots of new clients and exciting, challenging, and sometimes difficult, projects.

While I have been fiddling with process diagrams in Visio my fellow UX-consultants (IA and AD alike) have been working like madmen (and madwomen) to meet the deadlines. Shoutouts to an extraordinarily dedicated team -  I’m seriously looking forward to having some well-earned crabfish and schnaps with you on Friday! Cheers guys.