Silberbauer Says:

Just another post on the use of digital billboards in NYC.
On his website, Jason Eppink is showing how to create street-art out of the commercial content on the digital displays in the NYC subway entrances.
There is a lot of money involved in marketing on the digital displays in the New York Metro:
(estimated $274,000 for a ten-second spots every minute on each of the city’s 80 digital displays for a month). That’s a lot of money! But you’re not getting you’re moneys worth if you are broadcasting the same standard made-for-tv commercials as always.
The content should be made especially to the digital displays and be somehow adjusted and relevant to the specific physical surroundings.
Or why not hire Jason Eppink… it looks great!