Monthly Archive for June, 2008

Creuna gets übercool new ID

Yesterday was C-day at Creuna. We launched our new identity and brand platform, and it rocks. Our Danish marketing department and the former Cobra part of Creuna Norway has toiled getting the ID ready. This is a great day for Creuna, as our new profile defines us as the Full-service Digital Agency that we are, and not as a dreary IT Consultancy as we were four years ago.

It’s cool, it’s creative and it’s bold. We no longer have a logo – we have a symbol that can vary indefinately. Every coworker at Creuna soon has the possibility of creating his or her own “skin and bone”- C-symbol with a software tool.

Visit creuna.dk or creuna.com to see our new, more simple websites.

Sonar 2008: A Mindblowing Experience!!!

So, I haven’t been posting for a couple of weeks because I’ve been extremely busy at work and at the same time had to finish my HD (Business diploma in Innovation and Management).

The Sonar Experience
But I have to share the experience I’ve had this weekend at the Sonar Festival in Barcelona. I went with a colleague to get some ideas to our the next big project which is to create a very large scale video projection solution in and on the new Jean Nouvel Concert House in Copenhagen.

How can I describe the Sonar Festival?….
In a few words: an utterly mind blowing experience!!
If you don’t take my word for it, then hear it from Miss Dubstep herself aka Mary Anne Hobbs from BBC1 in this clip from Sonar Night 2008.
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And again, if you don’t think that this blond know what she is talking about then look at this clip I shot during the BBC1 Showcase at the festival Thursday night. Watch the crowd goes wild when she drops the bass line in around the middle of the clip.
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The sound is of course terrible and can by no means give a real impression of the subsonic bass line which makes your nostrils spin – but the Sonar set of Mary Anne Hobbs, Flying Lotus, Shackleton and Mala is available on the BBC1 Sonar website or the direct link to the BBC1 Player. Check it out!!

What about the visuals?
There were a lot of visuals at the Sonar Night stages. I believe most of them were by Pfadfinderei which also gave a presentation at the Sonar Day Event about their work and methods for creating visuals. Great visual work with a big technical setup. The visuals worked great to enhance the musical experience. A small sample a recorded at the Sonar main stage.
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The visuals were combined with a great ambient light setting created by gobo lights. This is a small clip from early in the evening when it wasn’t too crowded.
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But is Sonar just a big rave party??
No, it’s so much more than that. It is SonarDay, SonarNight, SonarMatica, SonarPro, Showcases and much much more. But its too much to describe all the events taking place but take a lot at the gallery and then just sign up for next year and get the full experience. I will definitely be there!!

Axure 5 worth the buck

So, finally I had some time to work with Axure 5. And yes: It’s worth it. I don’t have time to do an extensive review, but features like Shared project (yes, with versioning and with no need for server support besides a LAN drive), improved flowcharting and a generally improved interface makes v5 a LOT cooler than v4. Also, the use of variables and the option to move around panels makes for some great effects. If you have the time, that is. Using these features WILL make your prototype pretty complex pretty quick.

Especially I like the palette undock feature. Now you can really use those 3 21″ monitors of yours :)

I have a few requests, though: Now as the flowchart feature is maturing and finally getting usable, please include support for Jesse James Garrett’s Visual Vocabulary. Only a few more symbols are needed. And, if possible: We need more glue points on the shapes – like in Visio.

Grab your trial here:www.axure.com.