Archive for the 'Benchmarking' Category

Tom Peters: “Benchmarking is Stupid!”

Published
by
Lars Silberbauer
on June 8, 2007
in Benchmarking, Blog related, Branding, Corporate Communication, Creativity, Innovation and Management
. 1 Comment

A small YouTube clip from a Tom Peters presentation. Play the clip for your boss, the next time he wants to benchmark you against the current Market Leader ;-)
Enjoy !