Archive for the 'Media' Category

DR lancerer crowdsourcing projektet ‘DR Partisan’


Og lige en update med denne artikel fra Berlingske om projektet og DRs strategi for unge.

Så er vi kommet i luften med DR Partisan projektet. DR Partisan er et stort crowdsourcing projekt som hovedsageligt benytter www.facebook.com/drpartisan som udgangspunkt for at give DR ren besked om, hvad 18-25-årige vil ha’ for medielicensen.

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Først skal vi have fundet en rebelsk community manager, der kan være på www.facebook.com/drpartisan og skabe events i hele Danmark for at gøre opmærksom på projektet. Du kan søge jobbet frem til d. 22. november 2010 på www.facebook.com/DRpartisan eller læs hele jobopslaget her. Efter en runde med jobsamtaler findes de bedste kandidater og fra d. 1. december stemmer partisanerne selv om, hvem der skal have jobbet.

Herefter følger en stor ide-konkurrence, hvor der er 100 dage til at komme med nye ideer til DR – men man kan sagtens gå i gang allerede nu, så du er klar til første runde. Det behøver ikke at være så avanceret – du kan bare tale til dit webcam, lave et slideshow eller andet, men du må gøre lige så meget ud af det, som du vil. Forhåbentlig er du mere kreativ end os. Vis os det.

Partisanerne stemmer selv de 5 bedste ideer til tops i løbet af de 100 dage konkurrencen er åben. Til hver af de 5 vindere er præmien: Ekspert-hjælp til en værdi af 30.000 kr til at lave en pilot, dummy eller lignende af deres idé og så direkte adgang til at pitche ideen for DRs topledelse.

Håber du har lyst til at deltage!!
Ses på www.facebook.com/drpartisan

Lars Silberbauer

World Expo in Shanghai 2010

I went to Shanghai to the World Expo to give a speach on how we’re developing visualizations to the facade at the DR Concerthouse and to visit the Danish Pavillion made by BIG, Martin Professional and CAVI.
Great conference and an amazing world expo.

Just a couple of images from Shanghai, The Danish Pavillion and my talk at the conference.

My Personal Favorites From w2e in San Francisco

The four best presentations I experienced on w2e this year.

Web 2.0 Expo SF 2010: Ben Huh, “Becoming One with Internet Culture”
Great talk on the ‘new pop culture’ and subversives vs. hackers.
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Web 2.0 Expo SF 2010: Tim O’Reilly, “State of the Internet Operating System”
The man himself speaks about the clash between the ‘new’ open Microsoft, Amazon’s cloud and the closed business model of Apple.
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Web 2.0 Expo SF 2010: June Cohen, “Ideas Worth Spreading: TED’s Transition…”
June shows the new TED translation feature that is truly impressive. And she’s just a great presenter.
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Web 2.0 Expo SF 2010: Eric Ries, “The Lean Startup: Innovation Through Experimentation. …”
A bit hyped presentation, but still with a lot of good stuff on lean startup tactics.
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Concerthouse All Pink

Just a couple of images of the Concerthouse illumination from last night. We’re changing the illumination everytime a major event is taking place in the Concerthouse and this time it is the Outgames’ Conference about human rights for gays and other minorities. The illumination will be on until wednesday from around 22:30 until 06:00.

Note to self:

Note to self: Don’t go down this road… use overlays and popups with extreme caution.

Ekstrabladet.dk

Er Adblocker-blok en farbar vej?

btBT og Berlingske har puttet et lille script på deres side, der kan se, om du anvender Adblocker til at fjerne bannerreklamer. Hvis du gør, så må du ikke bruge bt.dk eller berlingske.dk, næh nej.

Umiddelbart er det jo en forståelig reaktion fra et annoncedrevet, og absolut hårdt presset, mediehus. Og det er ganske i Berlingskes ret at håndhæve visse vilkår for brug af deres nyhedsservice.

Men er det smart? Jeg tror det ikke. Det er vel nemmere, at vælge berlingske.dk og bt.dk fra, end at leve med spam-agtige bannere på andre sites. Desuden kan blokeringen nemt omgås med Yesscript, hvor man blokere for BT’s blok af blokkeren. Og sådan kan våbenkapløbet optrappes. Det eneste Berlingske opnår, er et fald i trafik til skade for annoncepriserne.

Jeg tror det er en stakket frist for medier, der med en anklagende pegefinger skal gøre opmærksom på, at reklamerne skam er der for min egen skyld. De kan jo alligevel ikke tvinge mig til at klikke på dem.

Til gengæld lykkes det til fulde for Berlingske at reklamere for produktet Adblocker Plus, som nu ganske givet bliver installeret på adskillelige browsere landet over, efter at Markedsføring bragte historien om adblocker-blokaden på bt.dk og berlingske.dk.

Jeg holdt for nylig et foredrag, hvor jeg spåede bannerreklamens snarlige død. Jeg tror, vi er taget et skridt nærmere. Nye forretningsmodeller skal til. Jeg kan ikke give opskriften, men det er helt tydeligt, at god gammeldaws display-reklame har det meget, meget hårdt på nettet, simpelthen fordi de meget nemt kan vælges fra.

Kunde&Co(py)

Exhibit 1: Kunde&Co‘s campaign for the referendum on changing the Danish constitution. Paid for by the Danish government an thus pure royalistic propaganda. And a ripoff at the same time. This is wrong on so many levels:

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Exhibit 2: Harry Enfield‘s “Women Know Your Limits”:

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…looking forward to the lawsuit from the BBC.

If you want to advertise, advertise!

Baekdal is absolutely right. Audi fucked up: Why only publish their (probably pretty costly) documentary on Les Mans 24 on iTunes only, and thus only in the US? A European brand makes a movie about a European event, and then only makes it available to recession-struck Americans. Dummkopfen.

The movie is paid for – why not just push it on Youtube and every other available channel? Get it out there!

Here’s the trailer, but you can’t see the real thing, unless you’re American. For some reason, Audi doesn’t want you to.

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My High School Band First Time on TV

For the first time in 10 years I’ve been playing with my old high school band ‘Cosmic Ride’… and this time – it was on TV!!!

Vocal: Kathrine Hesner
Bass: Lars Silberbauer
Guitarist: Mikkel Bøggild
Keys: Johannes Langkilde
Drums: Laust Orlemann
Title: ‘Black Coffee’

New York Times on Copenhagen Concerthouse

New York Times delivered a very good review of the Copenhagen Concerthouse. I’ve been creative project manager of the Blue Screen Video installation that is covering the whole building. So it’s really nice to see that the building has been noticed.

http://www.nytimes.com/pages/arts/index.html

TodaysArt08 in Hague – video and images

A short report from ‘TodaysArt08” in Hague in Holland.

What is TodaysArt?
TodaysArt is a two-day festival with electronic music, video installations, art and dance. It draws mostly a local crowd from Holland and hasn’t got the same international atmosphere as fx Sonar in Barcelona.

Was it any good?
No!
Even though we experienced a couple of highlights, it wasn’t worth the money. The basic impression of the festival is that the event has been putting too much effort in promotion instead of creating great content. And that will not bring me back to Hague next year.
A couple of things were great but the rest will quickly be forgotten and I recommend saving the money and going to Sonar in Barcelona instead.

The good stuff:
Augmented Spaces by Pablo Valbuena
The best thing were definitely the video installation ‘Augmented Spaces’ by Pablo Valbuena. It was a really impressive installation that made a great use of the extremely white Richard Myers building. Great use of the technique and the two projectors placed on the corner of the big white building.
The only problem was that the installation ran for two nights and that was way too much. Even though it was impressive, it quickly became a bit boring and it was weird that they didn’t bring more content to the festival.
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Aerial Dance:

Another great event was the aerial dance by the Spanish aerial dance team ‘Brenda Angiel’. I took a couple of pictures during their training in the afternoon and some video at their performance later the same night.
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And finally, the strangest instrument ever. The lightning scratching device. Fun, but once you’ve seen it – you’ve seen it.
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/Lars Silberbauer

Ipod Backup Software From Aimersoft


A couple of scenarios where this software from Aimersoft might be useful:

1. You are the (un)lucky owner of an Ipod and at the same time you have more than one computer and you really want to upload and download music to your Ipod from both computers.

2. Your harddisk sudddenly breaks down and leaves you with a lot of music on your Ipod – but no way to get it back onto your new harddrive and with no possibility to upload new music to your Ipod without deleting all of the music.

3. Your best friend has got a lot of cool music that you want to ‘backup’ from his Ipod onto your harddrive (remember to ask your friend if he holds all copyrights to the music before you start to download… ).

If you recognize one or more of these scenarios? Then Aimersoft Ipod Backup Software will definitely be useful.

What does it do?
Well, then name says it all – it simply just copies all you music from the Ipod onto a specified folder on your harddrive.

What does it cost?
This is the best part… IT IS FREE!!

Does Aimersoft Ipod Copy Manager have a lot of hidden spyware and keyloggers?

This is the worst part… I DON’T KNOW!!! (but for what it is worth – I don’t think so ;-)

Anyway, it works great and you will enjoy the feeling of once againg taking control of your music and bringing it back from the greedy hands of Apple and Steve Jobs who still is using the positiv ‘Apple Brand’ and great design to harrass their customers with stupid limitations to their product.

One might wonder why Apple has gone through so much trouble to limit their Ipods in this way. It keeps reminding me of Microsoft in the old days and their connection with some kind of bad empire or something… it seems to me like… well, I can’t quite remember…

Hurricane Ike Illustrated with 3D Wheather Model and a Multi Touch Interface… Nice!

Take a look at this CNN weatherforecast of hurricane Ike from today. At 1:20 in the clip he uses the 3 dimensional multi touch display. For once it is not only eye candy but has value and gives a good impression of the hurricane. Nice use and integration of Google Maps as well.

If the embedded video doesn’t work then use this link or see the clip on Baekdal’s blog

If the embedded video doesn’t work then use this link:

Our defence minister just had a foot massage on national television

There seem to be no limit to what politicians will do to get a bit of airtime.

Right now Danish TV2 is broadcasting a reality show in which our Defence Minister visits the Danish Hollywood King of Beauty Ole Henriksen. We just saw the minister getting his feet washed and massaged, and now he is in session at a hypnotist. WTF? Denmark is currently at war in Iraq and Afghanistan, while our Defence Minister is having a foot massage on television. Am I the only one who finds this just a little bit disturbing?

What on earth was his press advisers thinking when they okayed this? Even Sarkozy wouldn’t be so stupid as to get himself filmed in a spa!

But then again, Minister Søren Gade is the guy who in 2005 chose to pack a 9mm Neuhausen for at formal visit to Afghanistan. Very… Castro.

Concert House Seen From Above

Just a small video of the DR Concerthouse. It is shot from the largest crane doing a 360 degree around the Concert House. We’re right now developing the illumination of the large Blue Screen surrounding the Concert House. It will be lit up by video projectors and gobo lights. Besides this there will be around 20 video projectors placed inside the building lighting the foyer area.
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Television 2.0

Viacom vs. Google. I guess you’ve heard about that case: Viacom, in all its stupidity, wants to sift through all of Youtube’s log files to find out who have watched what. And the US courts approved that. So don’t be surprised if one day a slick lawyer turns up on your doorstep asking you to pay $2.000 for having watched excerpts of Friends on Youtube back in 2004.

It’s sick, and Viacom is making a stupid move. You can’t win the media wars by sewing and harassing your own target users. You simply must provide a better product than your competitors. It’s really that simple. But just like most of the record labels, Viacom doesn’t get it and, thus, will fail.

This destructive and pathetic struggle of a dying giant made me think of why the web is so more intriguing than the old telly, and why we choose to watch the pixelated, lagged streams on Youtube instead of buying yet another satellite HD decoder box.

It’s not just because the web is free (it isn’t, you know. Broadband connections do cost money). It’s definately not because the quality is better (HD on cable looks stunning – Youtube videos pretty much look like shit.) It’s because it’s fun! And it’s there when you need it. You don’t have to order a satellite package seven days before the race or the fight that you want to watch. And most of all: You can share the experience with hundreds or thousands of other viewers. Real time. Right when the action is happening. It connects you to the reality. That’s why it rocks: It’s all in the interaction with other individuals of the Homo Sapiens.

A few weeks ago 24 hours of Le mans was on. And Danish driver Tom Kristensen was behind the wheel of no. 2: The Audi diesel R10. Something not to be missed. But none of the two national networks in Denmark chose to transmit the whole 24 hours of Le Mans – or more correctly: None of them could afford to buy the rights.

Being at my weekend cottage (no cable) I had no way of seeing the race on Eurosport. Luckily I have a 2 MBit internet connection, though.

I found a page made by a guy called Crizzzie (yes, three z’s) who has put a tuner card in his pc and somehow manages to make this signal into a Flash Video stream with only 30-something seconds of delay. Normally Crizzzie streams rugby, but this day Le Mans was on for all 24 hours of it. My hero.

Furthermore, and this is where it gets really clever, he had embedded a IRC style chat chat next to the stream. Here, Le Mans aficionados chatted away about the drivers, the cars, the tires, the pitstops – in sync with the stream. And most of the guys on the chat seemed to know more about racing than do the lame commentators on Danish tv. One of the chatters actually has participated in Le mans himself with an American GT1 team).

Now, Crizzzies stream was without commentaries (I guess he somehow has access to the “raw” stream from Le Mans) and I knew that the official Radio Le Mans (broadcast on the track) is supposed to be quite entertaining. So I found the official audio stream of the Radio Le Mans in another browser tab. Real time lap times and the overall standings came from a third site. And voilà: The perfect Le Mans cocktail in three browser tabs: IRC, a video stream, audio from Radio Le Mans and real time updated lap times, pit status and so on. No television network can compete with this no matter how hi def the signal is.

This was the funniest and most intense tv experience I have had in a long time. It was like sitting in the couch with some good (and very race-savvy) friends. People argued about tire choices, Peugeot’s strategy – and we all tried to help poor Dave when his laptop started running out of juice. (Poor Dave didn’t make it, though. He disappeared from the chat 5 minutes before the checkered flag).

A short video grab from a great Le Mans “tv” experience

As long as the web gives you this much added value and as long as pay-per-view networks insist on charging a fortune for a single race, people will stream from the web and thus embedding the content in their own social context. Simply because it’s more fun and more meaningful an experience.

Viacom and other distributors must face that the value of content in itself is falling rapidly – even that of the good stuff. But the number of people that will attend a single event online, like the Le Mans, is on the rise as more and more have access to broadband and as services like Youtube and Google Video matures. The good parts of a race like Le Mans 2008 will circulate the web for years and be watched by millions.

Come on, Viacom and all you other boneheaded media dinosaurs. There must be a clever way to capitalize on these dynamics by acknowledging that it’s not the content in itself that carries the value, but the context in which it is watched. Think advertising, product placement, targeting, measuring, viral, instead of thinking trials and lawyers.

Sonar 2008: A Mindblowing Experience!!!

So, I haven’t been posting for a couple of weeks because I’ve been extremely busy at work and at the same time had to finish my HD (Business diploma in Innovation and Management).

The Sonar Experience
But I have to share the experience I’ve had this weekend at the Sonar Festival in Barcelona. I went with a colleague to get some ideas to our the next big project which is to create a very large scale video projection solution in and on the new Jean Nouvel Concert House in Copenhagen.

How can I describe the Sonar Festival?….
In a few words: an utterly mind blowing experience!!
If you don’t take my word for it, then hear it from Miss Dubstep herself aka Mary Anne Hobbs from BBC1 in this clip from Sonar Night 2008.
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And again, if you don’t think that this blond know what she is talking about then look at this clip I shot during the BBC1 Showcase at the festival Thursday night. Watch the crowd goes wild when she drops the bass line in around the middle of the clip.
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The sound is of course terrible and can by no means give a real impression of the subsonic bass line which makes your nostrils spin – but the Sonar set of Mary Anne Hobbs, Flying Lotus, Shackleton and Mala is available on the BBC1 Sonar website or the direct link to the BBC1 Player. Check it out!!

What about the visuals?
There were a lot of visuals at the Sonar Night stages. I believe most of them were by Pfadfinderei which also gave a presentation at the Sonar Day Event about their work and methods for creating visuals. Great visual work with a big technical setup. The visuals worked great to enhance the musical experience. A small sample a recorded at the Sonar main stage.
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The visuals were combined with a great ambient light setting created by gobo lights. This is a small clip from early in the evening when it wasn’t too crowded.
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But is Sonar just a big rave party??
No, it’s so much more than that. It is SonarDay, SonarNight, SonarMatica, SonarPro, Showcases and much much more. But its too much to describe all the events taking place but take a lot at the gallery and then just sign up for next year and get the full experience. I will definitely be there!!

Bloggers have the power

As I told you earlier, my wife blogs about gourmet food. She’s been blogging for a little more than a year now, and her blog has turned into one of the leading Danish gourmet blogs with a huge network of friends and blogs abroad.

Last week the Danish paper Politiken called for an interview and did an article about food bloggers in general (see an English version translated by Google here). The conclusion was that food blogging is a serious competitor to the more established food critics. And they should be. The best of the bloggers know as much (or more) about food than does the critics. The article also lead to a podcasted interview on K-Cast, a pod cast on communications (in Danish).

In the Politiken article, several chefs were asked about the food bloggers. Most of them seem to have understood that bloggers are here to stay, and that a good blogger can be your best friend as they know how to work the net and how to get the message through, in a way that your own website never will be able to. And so it is. One dedicated blogger can advertise your business or products more efficiently than you can yourself. And a network of bloggers will easily outperform your PR agency. Why? Because consumers trust fellow consumers and friends over slick PR guys.

To make a successful business you need ambassadors. Someone unbiased that will recommend your product to other people within his network, and who’s words carry some weight. Several food bloggers are just that: Authorities on gourmet dining that people turn to when they want to go out without the risk of being disappointed. And this goes for all other business areas as well.

Consumers has always talked about products and businesses. The only difference from 20 years ago till now is that today the conversation is taking place on the web for everyone to see. And that’s what terrifies some business owners. But they should be thrilled instead, now they can in fact hear what their customers are saying.

You can’t keep the bloggers away – because they are your customers. But you can win their hearts with great service and great products (as two-star Michelin restaurant Noma and it’s Chef, René Redzepi, has won Trine’s) and then you have made yourself a very influential friend and ambassador.

My best estimate based on traffic on the Very Good Food blog and considering the network effect of blogs, is that Trine’s blog in average may produce up to five new customers for Noma a week – directly or indirectly. She and her blogger friends have put Noma on the virtual land map, and as more and more consumers are relying solely on the web for decision making the impact is quite substantial.

Other businesses must learn from the approach that Noma has to the bloggers. Instead of shooing them away and telling them not to photograph the food, they are made friends of the restaurant. In that way Noma has managed to turn the conventional customer/business relationship into a ambassador/business relationship, and that’s good for business.

Do not as a business owner underestimate the networked power of a well written blog. You can choose to fight your ambassadors or to embrace them. But don’t go over board and bribe them, that will spoil everything. Treat them well with a hint of V.I.P., and show them that you care about their opinions.

There’s a flipside to this: It’s very important for bloggers to realize their own power. With the ability to make or break a brand or a business, bloggers should be careful only to write about things that they truly understand (note to self: Stop the raves…). Blogs have a very real impact on real life – for better or for worse.

Trine meets Heston Blumenthal on Noma

A real life moment: Trine and blogger friends Laurent and Guillaume were introduced to Heston Blumenthal (Chef and owner, The Fat Duck ***) who happened to be dining at Noma that evening. It’s Mr. Blumenthal in the middle – René Redzepi, Chef of Noma, is the second from the right. Both Mr. Blumenthal and Mr. Redzepi are incredibly nice and dedicated people with a overwhelming passion for quality and food.

Where I am? Well, someone had to operate the camera :-(

Breaking News: Squatters being arrested

AMAGER LAST NIGHT: An empty building just across the street from my apartment (Oliebladsgade) was last night taken over by squatters (‘autonome’ in Danish). Here are the pictures and a small summary.

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This is the building that were occupied by squatters. Notice the red banner hanging from the 2nd floor window. A few squatters were walking around outside the building at this moment.

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Squatters outside the building.

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The police is setting up the perimeter.

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More police arrived and began clearing the area around the building.

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The squatters brought their own press. Notice the two guys carrying a camera.

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Sorry about the poor quality of the picture, but the squatters tried to make a quick run for it but the police had them surrounded and arrested around 6 or 7.

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To policemen with yet another squatter who weren’t running fast enough.

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They were put in strips (handcuffs) and placed in a line on the ground (fut-tog in Danish).

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After night fall, the police went in to search the building. Notice the red banner still hangs from the window.

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The search team went going through the bulding. One cop standing on 2nd floor balcony.

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“4th. floor – secured!”

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Top floor reached.

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The search went through the entire building.

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The police came out of the building carrying the red banner.

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A small crowd showed up to show some support to the arrested squatters.

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The police in riot gear going towards the crowd.

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A smoke grenade or fireworks were used (not teargas as one of my neighbours thought) and it was all over.

Explicit content?

I think the whole rating/censorship ordeal has come too far when Billy Joel’s Just The Way You Are is rated Explicit by Apple Music Store.

Explicit lyrics? Um…. where?
Parental Advisory! Too damn cute a song for your kids! Buy them a 9mm Glock instead so that they may defend themselves in school… What a twisted country.

Someone please point me to the juicy bits, ’cause I just can’t spot them:

Don’t go changing, to try and please me
You never let me down before
Don’t imagine you’re too familiar
And I don’t see you anymore
I wouldn’t leave you in times of trouble
We never could have come this far
I took the good times, I’ll take the bad times
I’ll take you just the way you are

Don’t go trying some new fashion
Don’t change the color of your hair
You always have my unspoken passion
Although I might not seem to care

I don’t want clever conversation
I never want to work that hard
I just want someone that I can talk to
I want you just the way you are.

I need to know that you will always be
The same old someone that I knew
What will it take till you believe in me
The way that I believe in you.

I said I love you and that’s forever
And this I promise from the heart
I could not love you any better
I love you just the way you are.

Multitouch for the consumer

A while ago, Jeff Han demonstrated the multitouch screen at TED. Now it’s ready for the consumer in a less impressive, but more usable trackpad version. It’s definitely the way to go! It seems to be very intuitive and suddenly the trackpad becomes more than just a ‘mouse-wannabee’. Now we just need a bigger trackpad and more actions than just manipulating the size of a picture :-)
And we need some really clever people to create generic trackpad-language so Mac and Microsoft and other will use the same ‘language’.
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Jeff Han’s presentation at TED
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Project-Launch: Digital Signage i ‘DR Byen’

Finally, after months of preparation, we have launched the digital signage system in DR’s new headquarter in Copenhagen… and it went well :-)

From a workplace to a place to create.
That was the headline of the project from day one. DR Byen has been built by four different architects who has made four very different buildings.
Pictures from one of the four buildings in DR Byen
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Our project was meant to deliver an integrated communication platform and to ‘bring the media’ inside these buildings.
As you can see on this images the last part in the project (the Concert Hall) is still more or less a construction sites (see the official site here). About three quarters of the building is finished and the digital signage project has been launch in three of the four parts of the building.

Number one: To connect the architecture with our corporate identity:
First of all, we needed to make a tighter connection between the architecture and the corporate identity.
Danish Broadcasting Corporation (DR) is, as the name implies, a media corporation. And although it’s an amazing piece of architecture made by 4 different companies, it is not immediately obvious that it was the home of the largest Danish media corporation, that we are delivering high quality public service content, and that we are the de facto keepers of the Danish cultural media heritage.

Number two
Second, we are experiencing an increasing competition in the media business, and the most important competitive advantage is creativity. Therefore I believe that it is absolutely vital to create a pleasant and inspiring environment for creativity to happen. Of course we can’t do an ROI calculation on how much creativity this project will generate, but I believe that we are creating the ground upon which creativity may grow more easily than usual. And that’s why we have been focusing on the integration of different kinds of visual art in the project and creating an experience instead of just an information screen.

Number 3
Finally, our customers have ever changing needs, and therefore we must able to communicate very fast inside the organization and also be able to change our communication procedures very quickly, if needed. A fully automated digital platform, as the one we have created, is a big asset in this race. In the web-2.0-user-has-the-power communication world of today it’s very important to have non-intrusive way of pushing important communication to your stakeholders, employees and customers.

First of all, the Entrance.
When you step into DR at groundlevel, this is what you see. Three large video projections (one is hidden in this image) on the white and grey concrete walls.

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We’ve been working closely together with the architects to create a coherent experience of the room. The content is very abstract and meant to supplement the room with depth, dynamic and a creative atmosphere.
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I think it’s important, to be very courageous and to use an abstract and symbolic content that will activate the viewer instead of communicating in the usual corp-speak discourse. We should stimulate experiences with the use of symbols and montage-effects and not with the use the very powerful media to promote corporate taglines. See for instance how Jason Eppink is transforming standard commercials to street art.

The entrance from another angle:
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The foyer from one of the side entrances. Four 19″ monitors placed on a white concrete wall.
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The ‘Main Street’ on the 2nd floor:
The connection between the four buildings in the ‘DR City’ is a giant glass-covered street (12*18 meters) with a bridge crossing the water channel going through the area called ‘Ørestaden’.
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In this part of the building we have placed 6 46″ screens. The content consists of news from our own news-channel and news from the department of corporate communicate. Besides that, there are breakers made by young visual artists. They we’re given access to our media archives and used some of the old material to make new artistic expressions.

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The ‘Main Street’ viewed from the bridge on the fourth floor.
Every screen has it’s own unique flow of information configured to the specific physical context and user behaviour.

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The Meeting Center:
In our Meeting Center we’ve made an integration to MS Exchange Server. In this way our meeting booking system is automatically updated on the screens next to each meeting room. The interface is based on Flash using xml-data from Exchange generated by AgendaX.

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What’s next??

Well, this is just phase one of the project. In the next 1-3 month we will be creating a lot more content to the system, for instance the weather forecast, trailers, traffic information and of course more visuals. In february we’re having the first art exhibition with the project ‘Runner’ in collaboration with Illumenart and EPI. Hopefully, we be able to extend the system to the other parts of DR in Jutland and on Bornholm and most importantly we’re learning a lot about what it takes to maintain and use this kind of communication platform.

Besides this, we’re of course looking forward to completion of the concert hall and to the exciting task of creating the digital projections in and outside the concert hall See the pictures. That’s gonna be amazing!!

I will hopefully be able to upload some video soon. It gives a better sense of the look and feel of the displays.
Please comment if you have any good ideas or experiences with digital signage solutions.

/Lars Silberbauer

Slides from seminar

Just some slides (in danish) from my presentation at the seminar on “Corporate Branding and Architecture” last week.
foredrags_resume.pdf
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Don’t Throw a Brick Straight Up…

Politics are amazing, you gotta f….. love it.

I just stumbled across this beautiful and completely self contradictory article from the (supposed to be impartial) commentator Ralf Pittelkow.

Ralf Pittelkow article
Click to zoom

In the Danish newspaper Jyllands Posten he is analyzing the campaigns for the upcoming election and today he wrote this piece of art

If you don’t want to read the article, here’s a recap:

The Danish tv-channels are not acting fair and objective towards the current government. Instead they are (un)consciously supporting the opposition. This happens because of the fact that most journalists, according to Pittelkow, have a leftwing bias and that they cannot act professionally and separate their personal opinions and their daytime job. I won’t judge whether Pittelkow is right or wrong, because of my job at DR, but I would like to give a piece of free advice:

If you want to attack media institutions and question journalists’ ability to be professional, fair and objective, you are not helping yourself by placing the attack on the same webpage as your wife’s pro-government banner-ad. Pittelkow’s wife (and co-writer on a book about the dangers of Islam) is the current Minister of Social affairs…

Maybe I’m just being silly, but in my opinion it’s not gonna fly ;-)

Note to wanna-be credible media commentator:
- If spouse is campaigning for her political career
- Then check banner ads before questioning the motives of others….

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Lessig’s presentation from TED is online

Using the basic material from his book “Free Culture”, Lawrence Lessig is presenting his view on how to solve the conflict between end user-recreation and copyright issues.

I highly recommend the book and his TED-talk
Lawmakers! Please listen to this talk…. and read the book!!!

Live from ECCIX: Megatrends and web 2.0

Peter Hessedahl from Danfoss Universe took us through the megatrends of the new millenium: Connectivity, Individuality, Participation, Acceleration, Demographic and Resource depletion. We flew through slides on Web 2.0, new media, the democratization of the digital production tools etc.

For someone absolutely new to the user revolution, web 2.0, long tail and the rest of the popular buzz, this might have been an eye-opener of some sort. But to the rest of us this is extremely basic knowledge. Unfortunately Hesseldahl tried to cover too much ground for his 40 minutes time slot and we sadly never got to Demographic and Resource depletion. Hesseldahl had gotten about halfway through his slides when the chairman shut him down. Better planning should be expected from a speaker at a high profiled conference.

The second talk on this track was about what the Danish newspaper Børsen does to get a part of the digital market. A debate arose on whether free newspapers are “good” or “bad ” for people compared to “real” newspapers. It turned into a very old discussion on how to force “the people” to read the good stuff instead of the bad stuff. Especially to someone from the media business this discussion seemed very trivial.

Looking forward to hearing Dan Phillips and Scott Isaksen next.

Digital Signage and Street Art

Just another post on the use of digital billboards in NYC.
On his website, Jason Eppink is showing how to create street-art out of the commercial content on the digital displays in the NYC subway entrances.
There is a lot of money involved in marketing on the digital displays in the New York Metro:
(estimated $274,000 for a ten-second spots every minute on each of the city’s 80 digital displays for a month). That’s a lot of money! But you’re not getting you’re moneys worth if you are broadcasting the same standard made-for-tv commercials as always.
The content should be made especially to the digital displays and be somehow adjusted and relevant to the specific physical surroundings.
Or why not hire Jason Eppink… it looks great!

Adobe’s Interactive Installation at Union Square (NYC)

Check out the interactive installation at Union Square in New York. It’s really amazing and hasm a lot of ‘wow-effect’. But I would love to play with the equipment for a couple of days and try to combine the astonishing visuals with for instance live video/data or live data from a RFID chip ;-) YouTube Preview Image

The New Economics of Media

Really good slideshow about the economics of micromedia, connected consumption and the snowball effect.
Nice to see a web 2.0 slide show that’s not focused on technology but on the development of the New Media Economics.
Although 107 slides is a lot, I liked the intelligent analysis of broadcast/blockbuster media and micromedia. Enjoy

What’s New In Online Marketing, London May 27.

I attended this seminar in London yesterday and it rocked. The term Web 2.0 wasn’t used at all but the whole thing was about how to link your website into the web itself and how to think outside your own site. I’ll be back with a more thorough description as soon as possible.

Sometimes you just report a no-show to the press conference

The new French president Sarkozy shows up drunk to the press conference at the G8 summit.
Why do you hire communication professionals if they’re not stepping up to the occasion and preventing the president from going on stage drunk??…
Thank God it was just a microphone at a press conference and not the launch control to the nuclear missiles.

Give me a ‘Project Milan’!!

Microsoft has launched their Project ‘Milan’, which is basically a large touchscreen with a new multitouch manipulation software.



I tried a similar product in New York last year (based a projector instead of a touch screen) and based om my experience it makes a big difference when you’re using a multitouch display instead of a keyboard.
New York

If you’re using a multitouch display on a horizontal surface it’s often becomming a social experience in contrast to using a keyboard where you’re mostly interacting in a individual manipulation and interaction mode. So give me a couple of those, thanks … but could someone at Microsoft please make sure that the blue screen of death is not all over my coffee table? ;-)
It would ruin my creative mood, I’m sure.

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Mr. Shaw is fighting the future

Stupidity and media fascism know no limit. ABC suggests to implement a technology that would disable the fast-forward button on DVR’s (Digital Video Recorders such as TiVO, KiSS and other set top boxes) so that the consumers cannot fast forward through the commercials.

I’m sick of old media fascists trying to rule the world. Haven’t ABC learned anything from the way the record companies totally failed to cope with the mp3 revolution?

ABC HAS HELD DISCUSSIONS ON the use of technology that would disable the fast-forward button on DVRs, according to ABC President of Advertising Sales Mike Shaw, with the primary goal to allow TV commercials to run as intended.

“I would love it if the MSOs, during the deployment of the new DVRs they’re putting out there, would disable the fast-forward [button],” Shaw said.

While MSOs risk losing some of their DVR customers if fast-forwarding were blocked, Shaw said the cable operators–who are beefing up their own local ad sales operations–”are in the same business we’re in.” “They’ve got to sell ads too,” he said. “So if everybody’s skipping everybody’s ads, that’s not a long-term business model for them either.”

Shaw also threw cold water on the idea that neutering the fast-forward option would result in a consumer backlash. He suggested that consumers prefer DVRs for their ability to facilitate on-demand viewing and not ad-zapping–and consumers might warm to the idea that anytime viewing brings with it a tradeoff in the form of unavoidable commercial viewing.

Source: Boing Boing

Get real, Mike Shaw – you can’t fight the digital revolution. Broadcast commercials are dead anyway, narrowcasting and 1-to-1 is the way to go.

The market for tv-commercials is moving still closer to the consumer. A few years ago, Discovery Channel showed English commercials in Denmark Now local commercials are switched in during the commercial break. The next logical step is to switch in the commercials as close to the consumer as possible as a tailor made ad stream with maximum effect.

So instead of fighting the future why don’t ABC offer free ad-supported DVRs that stream 5 minutes of targeted commercials from the net every 60 minutes or so? Program each free DVR with the geographic and demographic profile of the consumer and combine this with polls and automatic usage data collection and you’ll have a marketing monster machine placed in every home. And it’ll be owned by ABC – or who ever gets there first.